SPG Preferred Guest Program Complete Guide to Benefits, Tiers, and Real-World Examples

The SPG Preferred Guest program, also known as the Starwood Preferred Guest program, was one of the most influential loyalty programs in the hospitality industry. Known for its generous point system, exclusive perks, and strong emphasis on member satisfaction, SPG became a favorite for frequent travelers and luxury seekers alike.

Though it eventually merged with Marriott Rewards to form Marriott Bonvoy, the SPG Preferred Guest program continues to be remembered as a trailblazer in guest loyalty and recognition. This article explores the SPG Preferred Guest system, its structure, benefits, real-world applications, and why it remains a benchmark for loyalty programs today.

What is SPG Preferred Guest?

The SPG Preferred Guest program was a hotel loyalty program created by Starwood Hotels & Resorts. It offered members opportunities to earn points, unlock tier-based rewards, and access exclusive travel benefits across luxury hotels worldwide.

The main attraction of SPG was its combination of flexibility and prestige. Members could redeem points not only for hotel stays but also for flights, experiences, and unique events. Its emphasis on high-end properties, like St. Regis and W Hotels, gave travelers a sense of luxury that many other programs lacked.

Key Benefits of the SPG Preferred Guest Program

Rewarding Point System

SPG’s points were widely admired for their value. Members earned Starpoints for every dollar spent, which could then be redeemed for free stays, upgrades, or airline miles. Unlike some programs with restrictive redemption options, SPG offered flexibility across categories.

Elite Status Tiers

The program had tiered membership levels: Preferred, Gold, and Platinum. Each tier came with additional perks, such as late checkouts, complimentary room upgrades, and access to special events. Platinum members, in particular, enjoyed personalized service that elevated their travel experience.

Exclusive Partnerships

SPG also partnered with airlines and lifestyle brands, giving members the ability to transfer points and use them in ways beyond hotel stays. This extended the program’s reach far beyond hospitality.

Technology and the SPG Experience

SPG was ahead of its time in integrating technology into the travel experience. Its mobile app allowed members to book stays, check in digitally, and even unlock hotel room doors using a smartphone. This early adoption of digital tools streamlined convenience for travelers.

Additionally, SPG’s website was designed to provide seamless redemption and tracking, ensuring members had real-time insights into their points and status progress. This tech-driven approach made SPG not only a loyalty program but also a lifestyle assistant for travelers.

Real-World Examples of SPG Preferred Guest in Action

St. Regis Hotels & Resorts

At St. Regis, SPG members often enjoyed exclusive upgrades, including access to larger suites, complimentary breakfast, and butler service. These perks transformed a standard stay into a luxury retreat.

W Hotels

SPG members who stayed at W Hotels benefited from early check-ins, late checkouts, and exclusive access to nightlife events hosted within the properties. The program perfectly matched the brand’s modern, stylish identity.

Sheraton Hotels & Resorts

Sheraton properties provided SPG members with business-friendly perks like executive lounge access, free Wi-Fi, and room upgrades. These benefits cater to both business travelers and leisure guests.

The Luxury Collection

The Luxury Collection hotels showcased SPG’s global reach, offering members unique cultural and heritage experiences. Points earned here are often translated into memorable stays at one-of-a-kind properties.

Practical Benefits of SPG Preferred Guest Membership

One of the program’s greatest strengths was its practicality. Frequent travelers benefited from consistent recognition across global brands, while occasional guests felt rewarded for even small stays. This balance created inclusivity.

SPG also encouraged loyalty through its ability to turn everyday travel into extraordinary experiences. From VIP event tickets to culinary journeys, the program showed that a loyalty system could go beyond discounts and create lasting memories.

Use Cases: Why SPG Preferred Guest Was Useful

• Business Travelers: SPG solved the problem of inconsistent hotel experiences by offering reliable perks such as guaranteed late checkouts, faster check-ins, and Wi-Fi access.

• Leisure Travelers: Families and solo adventurers found value in redeeming points for free nights, turning expensive destinations into affordable options.

• Luxury Seekers: SPG allowed premium travelers to enjoy upgrades and personalized service without additional costs.

By addressing these varied needs, SPG ensured it remained appealing to multiple traveler demographics.

Frequently Asked Questions (FAQ)

1. What made SPG Preferred Guest different from other loyalty programs?
SPG stood out for its generous point system, flexibility in redemption, and premium partnerships. Unlike many programs, SPG points held significant value and could be used creatively.

2. Can I still use my SPG Preferred Guest membership today?
SPG merged with Marriott Rewards to become Marriott Bonvoy in 2019. Members were transitioned to the new program, but the legacy of SPG’s perks and benefits remains influential.

3. What were the main tiers in SPG Preferred Guest?
The program had three main tiers: Preferred, Gold, and Platinum. Each offered progressively more exclusive perks, from late checkouts to luxury upgrades and event access.